Whether it is an entrepreneur or a b2b email list professional person, in this era of change, only the shaping of personal IP is the kingly way of individual survival and development. Today, Zhang Xi of "Juntao Light Creation Club" will talk to you about how she spent 5 years in three stages, from successfully creating her own IP to helping more people become IPs. Before entering the knowledge-paying industry, I was an out-and-out professional person, and I had no connection with Internet celebrity lecturers.
And I also started to contact online teaching b2b email list from that year. The original intention was to share my experience in nearly 10 years of market work with more partners, not to mention IP positioning. With the increasing number of lectures, from the feedback of students and my own content iteration, I gradually realized that if you want to gain a foothold in the highly competitive training market, especially the online training market that is about to explode, you must have your own distinct personal brand and network. Influence, that is, personal IP.
There are many fields that a teacher can teach, but not every direction has the potential for fire on the Internet. To make students think of you first when they mention this field, they must have a unique professional positioning + network personality label. The professional positioning is determined by the teacher's professional background, and there is basically no room for change; and the personal online personality label is the place that needs to be vigorously developed. As for myself, my professional orientation is very clear: B2B & Industrial Product Marketing.