Another important change for these subscribers. This time regarding their display in your account. Many retailers have accumulated a large number of additional subscriber data fields over the years of using the platform (more than 300 in some cases). It is inconvenient to work with such a volume of data, especially considering that most of them were used extremely rarely - to build specific segments. Now it is possible to choose which fields should be shown and which ones should be hidden in the interface: on the export page and in the segmenter.
Hidden fields are not removed from the system, the settings can be changed at any time. Subscriber data fields Changed the display of customer transitions between segments in the Customer Intelligence Latest Mailing Database module In order to analyze in detail the success of one or another step of the strategy, it is necessary to monitor the . And now, on the retention matrix in Customer Intelligence, the number of customers who moved from one segment to another is displayed not as a percentage, but as absolute units, which greatly.
Simplifies the analysis and makes it more accurate. Retail Rocket platform updates for November-December 2020 Improved RFM segmentation Updated the ability to configure the Recency filter Working with filters allows you to fine-tune campaigns and achieve accurate results based on many parameters. We have changed the logic of work when setting up the Recency filter - we have added strict equality. Now in the RFM filter for the last purchase, instead of the condition "was no more than N days ago", the condition "was less than N days ago" works. That is, the entered day is excluded: for example, if you set the condition “the last purchase was less than 30 days ago.