Once you have defined the value, being persuasive becomes easy. Simply explain how your asset has intrinsic value to a specific audience - its audience. Understand the websites you are targeting With a good understanding of the value you offer, it's time to start analyzing Shadow Making potential leads. These leads are the sites that have audiences who will appreciate the value you offer. It should actually be in the best interest of the site (or in the best interest of its audience) to link. As with most aspects of link building, relevance is a driving force in finding suitable websites. Ensuring Shadow Making that the site has a relevant audience that will benefit from exposure to your link (site, resource, content, etc.) is essential, but you can dig even deeper to better position yourself for successful outreach. Ask yourself a few questions.
Why does this site exist? What audience does this site serve? How does this site generate money (affiliation, advertising revenue, products or services)? What kinds of relationships are there with other sites? How does this site serve its audience (blog posts, videos, podcasts, etc.)? As you search the site, make sure there are no other resources/pages fulfilling the purpose you are offering. If you find tangentially linked pages, know (and communicate) how your own offering differs. Make Shadow Making sure you know the name of the page (or can clearly describe it) and the exact location where you think your link offers the most value. You need to make sure that you are targeting sites that will genuinely Shadow Making benefit from linking to you. Awareness becomes easy when the value of your link is obvious. You can increase your chances of success by doing more research on the “why” behind the site, which makes it easier to explain why a link to your site Shadow Making would benefit their site and their audience. Appreciate the person you are contacting Editorial links - the kinds of links you should want - must by definition be created by another human being, someone who exercises control.
Knowing a site's audience and their interests will help you talk about the value of your link, but you also need to understand the human you're emailing. It's the person Shadow Making who will ultimately decide whether your link goes up - and even if you offer clear value, failing to connect with that person on a human level means you risk not securing a link. The first thing you need to do to foster a human connection is make sure you're contacting the right person. Ideally (and usually, with a bit of research), you'll be able to find the person responsible for managing the specific part of the website where you want Shadow Making a link. Finding the most appropriate person to contact will reduce the number of obstacles to your link and avoid wasting everyone's time. You don't want to contact someone who then has to redirect you to the person responsible for managing the links, which unnecessarily slows down your outreach process.