In this process highlight that sometimes we make the mistake of forgetting about those clients who do not have a need that they are going to cover immediately or in the short term (did you know that only a low percentage of sales is produced in a first contact? ). Magic doesn't exist so always try to establish a prior relationship before launching yourself to attract clients as if there were no tomorrow. You have not defined your buyer persona well Or what is the same: you do not know your client. And even if it is obvious to attract customers you must know who they are what they want and when they want it. Therefore we have to define who our buyer personas are that is define who are the archetypal profiles that can demand your products or services.
The identification and definition of your ideal client will help you to develop an appropriate strategy for this profile and aimed at attracting potential clients who have previously provided their data to your company. Remember that to define your buyer persona you have to make a description as Latest Mailing Database complete as possible. Thus it will be easier for you to design and plan specific strategies based on who they are addressed to. Because if you don't know who you're talking to how can you know which messages are the right ones? And the CRM for when? Once the different Buyer Personas have been defined (because yes there is always more than one) it is essential to introduce these profiles into company management systems such as CRM (Customer Relationship Management). If you haven't done it yet here's another of the mistakes that's costing you a world to attract new customers.
Your sales strategy should be linked to a CRM or management software that facilitates the complicated task of knowing your customers their tastes what they are looking for and what they are not looking for and thus be able to face commercial visits (or other types of business relationships) with a higher success rate. Incorporating a CRM will allow us to administer and manage the relationship with our potential clients or leads and will allow us to centralize all the information obtained throughout the client's life cycle to analyze it and constantly monitor it through the different purchasing processes. There is no advertising investment in the online environment The online environment allows us to launch payment campaigns to attract potential customers on the Internet. Thanks to paid ads on Google we can always with a strategy reach people who may be interested in our products and services.