In this article, you will learn how to create and disseminate your image to shape a strong brand identity. Try it for free What is a company's image? Getting to know and exploring the topic of creating an image, let's start with an approximation of the basic definition of an image. Corporate image is the way in which a given brand functions in the minds of customers. It arises primarily as a result of contacts with a given company, it is a component of our experiences and ideas about it. In a broader sense, the image of the company is also contained in the culture of the organization, it finds its image in its visual identification.
While building a positive image of the company, they try to effectively manage the brand's reputation, but it is in the hands of customers that the final assessment whatsapp mobile number list of the company's image lies. To sum up, building a brand image consists of conscious activities of the company itself, which lead to increasing its recognition and building positive associations with current and potential customers. On the other hand, image is the perception of the brand by customers based on their interaction with the product or service.
How to build a positive company image? When building a competitive advantage , companies must not forget about defining their own identity and values. It is about the intangible aspect of the company, i e. the way we talk about our product or service. It turns out that consumers are more likely to come into contact with brands that share similar values. So how do you define a consistent brand image? You should start with the foundation of image building, i e. defining the company's mission and vision as well as its goals.