Until you find the ideal size for your audience, run A/B tests. Send a larger subject line for part of your contact base and a shorter subject line for others. Then it's just checking which one had the highest open rate. If the same result is repeated several times, you already have a good indicator of the size to use in the future. The size of the header If you use an automation tool, you can also include a small supporting text (or preview text ) to complement the subject line.
This resource, when used well, is an excellent ally to convince people to open your message. The size will vary according to the size of your subject: the Clipping Path Service more characters in the title, the fewer supporting characters. In this case, the best way to define the size is to use this tool and make a test shipment to check the final appearance. The body of the message Last but not least, the icing on the cake: the message you want to deliver. Although some research indicates that emails with approximately 200 words achieve higher click rates , that should not be taken at face value. Defining the size of the body depends, much more, on what you answered before: what type of email we are talking about and what topic it is going to deal with. With this in mind, it is enough to organize the information in a strategic way: What are you offering? : this is your call; How will that be useful to the reader? : this is the body of your message ;
What should the reader do next? this is your call to action . In short, the size of the text of your email marketing should be directly related to the amount of information that the reader needs to reach their goal. For example: Do you want to encourage the reading of a blog post ? So your message should create enough interest that the recipient wants to click on the CTA and continue reading on the website . Another factor that must be taken into account is optimization for mobile devices. Smartphones are already dominating the digital market, and consuming extensive content within those screens can be demotivating. Ready! Now that you know everything you need to define the ideal size of an email marketing; seize the moment and learn how to create a winning pipeline of nutrition for your company!