Therefore, even the application software has not escaped the fate of chasing hot searches. Major apps must not only strive to grab traffic on their own platforms but also build a sense of presence on the marketing platform. If an app crashes, it can be listed on the hot search, which is more indicative of its importance. If it crashes, it can’t be listed on the hot search, it only means that its traffic is not a good consumer review website established in the world. And metaphor. Although Douyin has huge traffic, it is still difficult to get a share of the local market, especially in the food field. Far from the cities, they lived on the edge of Nipania, a village in the Indian state of Jharkhand.
As we all know, there are many reasons for a software crash, such as bandwidth limitation, network switching, memory management, too many users, code errors, etc., which may cause software crashes. But on the hot search, people will subconsciously only think of the reason for "too many users in a short period of time", just like the collapse of Weibo every time a big melon in the entertainment industry is exposed to special leads a brand public relations event. Similar incidents are constantly appearing on Xiaohongshu. The sudden intrusion of a large number of male users and offending women are actually the evil consequences that Xiaohongshu has planted.
Although this kind of hot search may not be actively sought, as long as it appears on the hot search list, the official needs to respond to it. Weibo is a ready-made marketing platform. For an app with huge traffic, it doesn't cost money to search on Weibo. At this time, as long as the official response to this emergency is in a timely manner, it can also leave an impression of timely operation and maintenance disgusted and questioned in the face of the continuous influx of atypical users. Among various user groups, some new male users have caused the most trouble for the female users of Xiaohongshu. For example, under the social news discussion thread of marriage and love issues and the victims are women, several male users often.