The belief that there are two UK Phone Number Database List types of SEO, black hat and white hat (the old good verses evil). Truth: Quite simple this one but nearly always over looked. Any attempt to alter the search engines results and obtain more traffic is against UK Phone Number Database List most search engines guidelines. While there are tactics that may get you banned and others that may not or are not widely known UK Phone Number Database List about (yet), they are all trying to influence the results and therefore are against the guidelines.
SEO is neither black nor white UK Phone Number Database List, but many shades of grey. Just try to know what you're doing and more importantly the associated risks. Myth Name: Google's PageRank (PR) is the most important aspect of a sites ability to rank Myth UK Phone Number Database List Description: Self explanatory this one, the belief that PR is a God like entity we must all worship in order to obtain rankings. Truth: It is UK Phone Number Database List widely believed by expert SEO's and even been UK Phone Number Database List stated by Google Guy (a Google employee) that the PR we see on the toolbar is out of date as soon as we get to see it.
Google update PR constantly UK Phone Number Database List but only update the toolbar PR now and then. PR is also only one part of a complex ranking system. How big a percentage it plays in rankings, only Google knows. One thing for sure, it doesn't matter UK Phone Number Database List how good your PR is on the toolbar, it's not going to get you anymore traffic from Yahoo or MSN (you heard it here first). There are many more web design myths about SEO, most of which can be spotted if you read between the lines and UK Phone Number Database List think about whether it would make sense from a search engines perspective. One of the most important parts of SEO is finding a reliable source of information.