A vanity URL is a descriptive, memorable and pronounceable URL usually used to redirect URLs from one location to another. In the simplest terms, a vanity URL is a long URL that has been converted into a customized short link. A vanity URL can also be known as a Branded Link or a custom short URL. Vanity URLs contain a domain name that features the brand or a relevant keyword for your business. These URLs can be used in a multitude of places, such as social media, emails, print publications, and other offline marketing activities. → Download Now: How To Build A Brand [FREE GUIDE] Vanity URL Best Practices for using Vanity URLs are worth using because they build trust and help you achieve marketing goals.
In order to do this, they should be used correctly. Here 3 guidelines to follow when you are using a Vanity URL or a branded link: Use When Necessary: You don’t have to use a vanity URL for every link you share. The purpose of a Vanity URL is to make a link shorter and associated with your brand. If a link already achieves this Cork House Clearance Services purpose, there is no need to change it again. Though, if you’re using a URL shortener for analytics or link management, an extra few seconds spent editing your link will be worth it so you’re able to keep all link data in one place. Be Clear. Always clearly display your brand and use full words to describe your content. In order for people to trust your link, they need to have an idea of where the link will bring them.
In the keyword after the slashtag, use words that describe the web page’s content. If you’re linking to a third party website, use the publication’s name. Be honest, clear and as concise as possible. Use your Vanity URL with your SEO strategy – Vanity URLs, when used correctly, can be marketing gold. Be sure the Vanity URL you choose compliments the marketing and SEO strategy you already have in place. Vanity URL Examples A great number of big and small brands, as well as influencers, have seen the benefit of using vanity URLs. Here are just a few examples of how brands are using them: On Twitter vanity url example For Facebook Vanity URL On Instagram.