It's about how you deal with those mistakes, you can B2C Telemarketing List show that in your stories. Second, good characters are the main carriers of your story. An effective character has good and bad qualities, just like every human being. Your stories are therefore preferably written from the perspective of real employees. If you read in B2C Telemarketing List the organizational stories how those employees act and why they do that, the stories become more imaginable. With effective stories, described from the perspective of B2C Telemarketing List characters, readers, listeners or viewers can fully immerse themselves in the story and shut off from the real world. This is technically called narrative transport.
Good storytelling is about successes and setbacks B2C Telemarketing List When it comes to storytelling, many people know about the hero's journey or the Hero's Journey. Main characters go on a journey. They leave everyday life. They B2C Telemarketing List enter a new world full of setbacks and challenges. And there they learn to deal with small and bigger successes. Just like in the real world. Yet many organizations stick to telling about the B2C Telemarketing List successes in their communication. They hide their misfortunes. That's a missed opportunity. Storytelling is most effective when stories are recognizable to the reader, listener or viewer.
It increases the credibility of the organization B2C Telemarketing List if the story and the main characters in it are recognizable. By only communicating good news, some of that effectiveness is lost. That's a shame. So let the main characters B2C Telemarketing List in your stories highlight the good and the bad sides of your organization. In this way you can influence the way in which you highlight the less positive aspects. Challenge B2C Telemarketing List for storytellers, copywriters and storymakers Finally, there are few organizations that communicate so openly in their organizational stories about mistakes or advancing insight as Tony's Chocolonely and Patagonia.