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Apr 10, 2022
In Writing Goals for 2021
When it comes to improving your small business marketing conversion rate, this couldn't be more true. Unless you know at what rate your marketing is creating new customers, you'll never be able to take steps to improve on it. Getting this data is vital to your success in business. Fortunately, with many of the newer digital marketing mediums like mobile marketing, pay-per-click and other online advertising, tracking the email list conversion rate is relatively straightforward. But how do you measure your marketing results using offline marketing tactics? You need a specific call-to-action that motivates readers (or listeners) of your marketing message to take a specific action and then you need to record that action. For example, if you regularly advertise in a magazine aimed at your target audience, you could include a note to "mention this ad and save 10% off your first order". That way, whenever someone mentions that particular ad and completes a sale, you can place a checkmark on a tracking sheet under that particular advertisement. Another option would be to have prospects call and ask for "Anna" when requesting more information. In this example, "Anna" is a tracking code for the specific advertisement.
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