Jun 19, 2022
In Writing Goals for 2021
But we have taken traffic to the point that we Company Email List , in the end, what is the completion rate of the ad? How many people have listened to it in its entirety? Well, according to the data, 96.18% have listened to it in its entirety, which is a good sign, and the frequency has been 1.2%, that is, we have practically constantly reached the audience and new audience. Well, what is the result if we translate all this into the effects of how many people have Company Email List this product, well I have to tell you that I don't know, because it doesn't have conversion tracking , and this is one of the main disadvantages that I see right now . I really don't know if the CTR is high or low, good or bad because we don't have anything to compare it to at the moment, but really a CTR of 0.33%. In something that is auditory doesn't seem like a bad figure to me, and above all seeing that reaching a segmented audience the cost of €1.6 does not seem excessive to me, now, the problem as I say is that we cannot Company Email List the conversion, and this is a huge mistake, because then I do not know if they have really been generated during that period sales or it will generate them later because you can't do remarketing either. Therefore, the first part of the advertising Company Email List seems to me to be very good, but it fails in this second part, which is the conversion part and which is what companies are ultimately looking for. We agree that there is a branding part, and that is Company Email List , but we also need to be able to measure conversion , so, today, with the times we are experiencing, we have to be much more careful with where we allocate our marketing budgets. digital marketing, that they give us a platform where we cannot measure the conversion, for me this makes it disposable today, and honestly, it has annoyed me, because I liked the platform and I think it has potential, but if I invest 250 € or those that you invest, and I don't know the conversion, the return that you have had, so you may decide to put the money on another platform that can measure all this. Another big flaw is that Company Email List don't invoice , and this in Spain is a big problem, the system only generates a receipt, I contacted them in customer service, and it's true that they treated me very kindly, but tell me that they don't it is possible to issue an invoice.