Jul 28, 2022
In Writing Goals for 2021
By analyzing the product design ideas and product highlights of NetEase Snail Reading, compare it with its own Duokan Reading, and see if there is anything that can be learned or improved, so as to improve its own functions and gain more users' love. 3. The product environment of this experience Operating System: iOS 12.1 Application version number: V1.7.6 Experience time: November 22, 2018 4. Product overview 1. Product positioning NetEase Snail Reading is a new reading product launched by NetEase. This reading app can read for one hour for free every day. and hopes to build a three-dimensional business email list and all-round mobile reading community with users to meet the personalized reading needs of users at different reading levels. 2. Product Highlights Taking "time" as the payment dimension, one hour of free reading time is given every day; Simple page design, detailed and efficient book classification interface; A book review sharing community composed of professional readers and ordinary users. The quality of the book reviews is high, and the community has a good interactive atmosphere, which is a good complement for some users who want to explore books in depth and gain deeper knowledge. 5. Analysis of the target users of the product and their corresponding needs in different scenarios NetEase Snail Reading, as a digital reading APP that was born in an environment where the digital reading market has become full, with various giant reading APPs in the past, and new generation reading products catching up with them, must be carried out through in-depth research. Only after market research will you have a clear positioning of your own products, and at the same time, you will have a clear understanding of which users you are targeting who have not been discovered by the market.